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Monthly Archives: February 2015

Mobile change by Google will impact small businesses

By | News | No Comments

Attention small business owners there’s been a change at Google

In the last few weeks Google has been updating its mobile algorithm to ensure mobile follows the age old mantra of relevancy and greater user experience. Many businesses have received warnings in their Google webmaster tools accounts pertaining to the non-mobile usability of their website. It will be interesting to see how many of those websites/business owners will heed this warning.

See screenshot:

Google Mobile Warning

How will this impact your business?

Google will reduce your search engine rankings on mobile devices if deemed not mobile friendly. Desktop rankings have remained untouched, however with the ever increasing statistic of surfing the net via mobile, this will potentially  have a crippling effect your business, irrespective of where your target audience resides.  A loss in traffic will essentially translate into a loss in revenue, forcing some businesses to invest in paid media sources. If you do not act now this will potentially drive your customers to your competition with mobile friendly websites. Simile this is a great opportunity for your business to grab a greater market share in your industry.

How can this be rectified?

Two words which essentially means the same from a website perspective, responsive and rendered.  You need to ensure your web designer develops your website with mobile at the heart of the design, giving the user a slick and trouble free experience.

If you’re concerned about the current status of your website, we are offering business owners a free no obligation website audit until the 9th March

Why the Twitter and Google deal is good for small businesses

By | Social Media | No Comments

In the last few days it was announced Twitter and Google have signed a deal for tweets to be displayed in Google search results. In 2011 Twitter and Google previously worked together, however could not agree upon terms to continue the relationship.

What does this mean for SEO

I don’t think it would be to presumptuous of me to suggest this will have an impact on Google’s algorithm from a social signal perspective. There has been an ongoing debate whether social signals play a role in influencing your rankings. With this partnership in place, I cannot see how it can be now justified that social signals do not play apart.

Savvy businesses will start to use keyword #tagging more frequently when sending out tweets with a view to influence rankings. It will be of course interesting to see how Google filters this. Will they inflate rankings to those Twitter profile that have a greater following. Or will they just reward those tweets based on frequency of post? One certainty is, we are in for some exciting and unpredictable times ahead.

SME Branding

For all businesses irrespective of size, this is the perfect opportunity to create a Twitter profile and start banging the door down in terms of your message. Not only can this message be syndicated  to Facebook and Instagram, you can now appear locally for the target keyword phrases. A Carpenter based in Surrey, should now send out tweets offering tips on how to build wardrobes, cabinets, doors etc. Initially I would test various hashtags, such as #carpenteringuildford, #buildcabinetscrawley. Followed by brand and geo-location. Only time will ultimately tell if this works. However you can bet your bottom dollar this collaboration between the two giants will impact your rankings. It’s up to your endeavors as to whether this is positive or negative for your business.

The key to a successful social marketing campaign is the correct strategy and consistency. At pepperpotdigital we provide a bespoke campaigns for all types of campaigns and budget.