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Mobile change by Google will impact small businesses

By February 16, 2015 News No Comments

Attention small business owners there’s been a change at Google

In the last few weeks Google has been updating its mobile algorithm to ensure mobile follows the age old mantra of relevancy and greater user experience. Many businesses have received warnings in their Google webmaster tools accounts pertaining to the non-mobile usability of their website. It will be interesting to see how many of those websites/business owners will heed this warning.

See screenshot:

Google Mobile Warning

How will this impact your business?

Google will reduce your search engine rankings on mobile devices if deemed not mobile friendly. Desktop rankings have remained untouched, however with the ever increasing statistic of surfing the net via mobile, this will potentially  have a crippling effect your business, irrespective of where your target audience resides.  A loss in traffic will essentially translate into a loss in revenue, forcing some businesses to invest in paid media sources. If you do not act now this will potentially drive your customers to your competition with mobile friendly websites. Simile this is a great opportunity for your business to grab a greater market share in your industry.

How can this be rectified?

Two words which essentially means the same from a website perspective, responsive and rendered.  You need to ensure your web designer develops your website with mobile at the heart of the design, giving the user a slick and trouble free experience.

If you’re concerned about the current status of your website, we are offering business owners a free no obligation website audit until the 9th March

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